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AI &AUTOMATION BAROMETER REPORT
What are the main reasons your organization is deploying
AI-powered technologies?
84%
70%
63%
36%
31%
27%
22%
18%
Speed and efficiency gains
Cost savings
New capabilities and service offerings
Reduction of human error
FOMO (fear of missing out)
Better decision making
Personalization of marketing or customer
service functions
Leadership has directed it
Scope of AI
Automating administrative tasks such as HR, Legal, IT, etc. has been beneficial for small businesses, and
they are interested in AI for the value proposition of adding new services. 100% of LSCs report intending
to use AI for personalizing marketing and for customer service. Organizations headquartered in the
Americas are less likely to utilize AI technology, LLM, or Generative AI in their localization programs.
WRITE-IN:
Client-led
It’s an opportunity to scale up to include more languages at low cost
Not deploying AI-powered technologies yet
Productivity
Survival
The task cannot be performed in any other way, impossible to perform by humans
We are an AI-tech provider
AI &AUTOMATION BAROMETER REPORT
What are the main reasons your organization is deploying
AI-powered technologies?
84%
70%
63%
36%
31%
27%
22%
18%
Speed and efficiency gains
Cost savings
New capabilities and service offerings
Reduction of human error
FOMO (fear of missing out)
Better decision making
Personalization of marketing or customer
service functions
Leadership has directed it
Scope of AI
Automating administrative tasks such as HR, Legal, IT, etc. has been beneficial for small businesses, and
they are interested in AI for the value proposition of adding new services. 100% of LSCs report intending
to use AI for personalizing marketing and for customer service. Organizations headquartered in the
Americas are less likely to utilize AI technology, LLM, or Generative AI in their localization programs.
WRITE-IN:
Client-led
It’s an opportunity to scale up to include more languages at low cost
Not deploying AI-powered technologies yet
Productivity
Survival
The task cannot be performed in any other way, impossible to perform by humans
We are an AI-tech provider
