22
AI &AUTOMATION BAROMETER REPORT
• We prioritize transparency, accountability, and fairness in all AI applications, actively seeking
to mitigate biases and protect data privacy. Additionally, we engage in ongoing dialogue with
stakeholders and experts to adapt our practices to emerging ethical standards and societal
expectations, ensuring our AI technologies are used responsibly and for the benefit of all.
• We will adhere to EU AI act
• We will need human validation every time. Human will bear responsibility.
• We work with our suppliers to ensure they work with AI ethically and we conduct our own research
• With regards to privacy, we take that very seriously and vet everything from scrubbed training data
through to end result testing.
• Within legal limits.
• Within the limits of our ISO 27001 certification
• Working on putting some key principles in practice including fairness, reliability and safety, privacy
and security, Transparency, and accountability.
• Yes with our tech partners embedding AI in their stack.
Awareness and consideration
• Cautiously
• We are listening to what is happening in the market. Attending AI for Good Forum in Geneva every
year -they cover ethics in AI a lot
• We are studying the topic
• We are very mindful of confidentiality and privacy, and the consequences of using AI wrong. We
haven’t addressed ethical considerations beyond casual conversation.
• We plan to meet and discuss issues of privacy and surveillance, bias, and transparency before
deploying AI solutions.
• With greater sensitivity
None or N/A
• It is not under consideration at the moment.
• No formal plan yet (x8)
• Not applicable at this early stage
• Not on the radar, unfortunately -such lofty ideas are an undesired distraction and burden for small
businesses trying to survive.
• Not sure (x2)
• Not sure what you mean... Is it content (e.g. occurrance of bias) or use (when to use or not to)?
• This is 100% in flux and evolves daily.
• We don’t plan to address that
• We’ll tackle them when we come across them...
ETHICS &COMPLIANCE
AI &AUTOMATION BAROMETER REPORT
• We prioritize transparency, accountability, and fairness in all AI applications, actively seeking
to mitigate biases and protect data privacy. Additionally, we engage in ongoing dialogue with
stakeholders and experts to adapt our practices to emerging ethical standards and societal
expectations, ensuring our AI technologies are used responsibly and for the benefit of all.
• We will adhere to EU AI act
• We will need human validation every time. Human will bear responsibility.
• We work with our suppliers to ensure they work with AI ethically and we conduct our own research
• With regards to privacy, we take that very seriously and vet everything from scrubbed training data
through to end result testing.
• Within legal limits.
• Within the limits of our ISO 27001 certification
• Working on putting some key principles in practice including fairness, reliability and safety, privacy
and security, Transparency, and accountability.
• Yes with our tech partners embedding AI in their stack.
Awareness and consideration
• Cautiously
• We are listening to what is happening in the market. Attending AI for Good Forum in Geneva every
year -they cover ethics in AI a lot
• We are studying the topic
• We are very mindful of confidentiality and privacy, and the consequences of using AI wrong. We
haven’t addressed ethical considerations beyond casual conversation.
• We plan to meet and discuss issues of privacy and surveillance, bias, and transparency before
deploying AI solutions.
• With greater sensitivity
None or N/A
• It is not under consideration at the moment.
• No formal plan yet (x8)
• Not applicable at this early stage
• Not on the radar, unfortunately -such lofty ideas are an undesired distraction and burden for small
businesses trying to survive.
• Not sure (x2)
• Not sure what you mean... Is it content (e.g. occurrance of bias) or use (when to use or not to)?
• This is 100% in flux and evolves daily.
• We don’t plan to address that
• We’ll tackle them when we come across them...
ETHICS &COMPLIANCE
