15
AI &AUTOMATION BAROMETER REPORT
What is your company’s budget for AI as a percentage
of your annual revenue?
Have you measured the ROI for your AI implementation?
YES
6%
NO
94%
Less than 1% 1-5% 5-10% 10-20% 20-50%
40%
37%
10% 11%
2%
Business Impacts
Europe-based organizations are the only ones that reported measuring the ROI of AI. For those in North
America, the positive impact can be felt most when it comes to customer service, customer experience,
and sales &marketing. Meanwhile in Europe, AI is more likely to be beneficial for its ability to offer
enhanced products and services. Asian organizations say that clients report speed and quality gains.
AI &AUTOMATION BAROMETER REPORT
What is your company’s budget for AI as a percentage
of your annual revenue?
Have you measured the ROI for your AI implementation?
YES
6%
NO
94%
Less than 1% 1-5% 5-10% 10-20% 20-50%
40%
37%
10% 11%
2%
Business Impacts
Europe-based organizations are the only ones that reported measuring the ROI of AI. For those in North
America, the positive impact can be felt most when it comes to customer service, customer experience,
and sales &marketing. Meanwhile in Europe, AI is more likely to be beneficial for its ability to offer
enhanced products and services. Asian organizations say that clients report speed and quality gains.
